Diageo plans a new malt whisky distillery
04 September, 2012
Diageo has announced that it is submiting pre-planning applications for three potential locations for a new malt whisky distillery.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
